Relatable, Real, and Hilarious Apparel for Real-Life Parents

Soft, comfy, and made for the beautiful chaos.

Real Parent Talk. On Real Clothes.

Tees & sweatshirts that say what you’re actually thinking — made for mums, dads, and sleep-deprived superheroes.

Why Parents Love Us

Because parenting is real, messy, and absolutely worth it — your clothes should be too.

Made for Real Parents

Designed with the chaos in mind — our apparel gets you because we are you.

Easy-Care, All Comfort

No time for high-maintenance? These are throw-on-and-go, ultra-soft, and always ready for laundry day.

Perfect Gift for Moms & Dads

From sleepless nights to snack runs — give the gift that says “I see you” (and makes 'em laugh too).

Parenthood, One Saying at a Time

Our collections say what you’re thinking (so you don’t have to).

SI9MA - Real Life, Real Laughs, Real Tees

We’re not some big fashion label.

We’re just a bunch of sleep-deprived, coffee-fueled parents who got tired of searching for clothes that actually reflect our lives.

One day, between wiping noses and stepping on Legos, we thought:

“Why doesn’t parenthood come with a uniform that says what we’re all thinking?”

So we made one.

Wear the chaos proudly

Because that stain is from snack time, not the shirt.

Say what every parent’s thinking — in style.

Tees that get you because they are you.

Funny. Sentimental. So real it hurts.

Your parenting stories — now wearable.

Real quotes. Real laughs. Real parenthood.

These designs aren’t just funny — they hit home. Snag one before they're gone!

Mum Sayings

Because she said it — and you still hear it in your head.

What Real Parents Are Saying

★★★★★

Got matching twin tees for my girls — ‘Born Together, Friends Forever’ — and everyone at the park asked where I got them. Instant hit!

Tina K.

Vancouver, BC

★★★★★

The quality is amazing, but it’s the sayings that really hit home. I’ve never felt so seen as a parent!

Chris D.

Chicago, IL

★★★★★

As a twin mom, it’s rare to find clothes that feel this personal. The ‘Twin Life’ collection hit me right in the feels — and the fabric is sooo comfy.

Lauren M.

Sacramento, CA

★★★★★

Finally, a brand that gets parenting. I wore my ‘Chaos Coordinator’ sweatshirt to school drop-off and got three compliments before 9 AM.

Jessica R

Austin, TX

★★★★★

I got the ‘Because I Said So’ tee for my mom and she laughed so hard. It’s now her favorite weekend shirt.

Michael T.

Newark, NJ

Stuff You Might Yell Across the House (Answered Here)

We offer high-quality, comfort-first apparel like t-shirts and sweatshirts with designs that speak real parent truth. Our products are made to last through snack spills, school runs, and spontaneous tantrums.

We get it — sizing can be tricky. Check our easy-to-follow Size Guide on each product page to find your perfect fit. Most of our shirts and sweatshirts are unisex and true to size, but if you’re between sizes, we recommend sizing up for that extra cozy feel.

Simple! To keep your design fresh and vibrant:

  • Wash inside out with cold water.
  • Use mild detergent.
  • Tumble dry low or hang to dry.
  • Don’t iron directly on the design.

Basically, treat it like your favorite kid.

Each item is made to order just for you. Please allow 2–5 business days for production, then your package will be shipped with tracking provided. Delivery usually takes 5–8 business days (US), depending on your location.